Velocity Femme

Velocity Femme is hosted by women in motorsports marketing strategist Rachel Thornhill. Every week she shares stories of women in motorsports and motorsports marketing strategies to help them take center stage and secure their sponsorship bag!

Listen on:

  • Apple Podcasts
  • Podbean App
  • Spotify
  • Amazon Music
  • TuneIn + Alexa
  • iHeartRadio

Episodes

2 days ago

In this episode of Velocity Femme, I interview Aurora Bellard, a producer for NASCAR. We discuss her role behind the scenes of this historical racing organization. We talk about the challenges and rewards of her job, the importance of creativity in her work, and the need for work-life balance. Overall we highlight the passion and dedication it takes to be a part of the motorsports industry no matter what path you choose.
💎 Resources
NASCAR Diversity Internship: https://careers.nascar.com/nascar-diversity-internship/  NASCAR Drive for Diversity Program: https://www.nascar.com/diversity/
Velocity Femme VIP Section Newsletter: https://velocityfemme.ck.page/vip
💖 Brands We Love:
Racingjunk.com: Official classifieds of Velocity Femme
📱 Connect with Aurora:
Linkedin: https://www.linkedin.com/in/aurora-b-86829a63/
📱 Connect with Rachel: Instagram: https://www.instagram.com/velocityfemme
Facebook: https://www.facebook.com/velocityfemme
Linkedin: https://www.linkedin.com/in/rachel-thornhill/

7 days ago

In this episode, I reflect on the podcast's journey from Race Wife Unfiltered to Velocity Femme. I discuss the reasons behind the name change and the evolution of the podcast's focus on women in motorsports. I also share my plans for the future, including launching a sports marketing agency emphasizing supporting women in smaller racing organizations and grassroots racers. I emphasize the need for more representation and resources for women in motorsports.
 
💎 Resources
VIP Section Newsletter: https://velocityfemme.ck.page/vip
Setting realistic goals and focusing on conversion episode: https://open.spotify.com/episode/2c3YKcJEeL6xtIUtbq6ruu?si=69918500acb44ce5
 
💖 Brands We Love:
Racingjunk.com: Official classifieds of Velocity Femme
 
📱 Connect with Rachel: Instagram: https://www.instagram.com/velocityfemme
Facebook: https://www.facebook.com/velocityfemme
Linkedin: https://www.linkedin.com/in/rachel-thornhill/
 

Monday Apr 22, 2024

Marie-Soleil Labelle, a Canadian race car driver, shares her journey in the racing world and her passion for commemorating Gilles Villeneuve. She discusses her start in karting and her transition to the Nissan Sentra Cup series. She also talks about her plans to race in the US and her excitement for trying dirt racing for the first time. We also talk about the importance of networking in the motorsports industry. We emphasize the need for confidence and overcoming shyness to connect with potential sponsors and also highlight the role of social media in promoting oneself as a race car driver and attracting sponsors. The conversation concludes with discussing the significance of long-term sponsorships and the value of building strong relationships with sponsors.
💎 Resources
VIP Section Newsletter: https://velocityfemme.ck.page/vip
💖 Brands We Love:
Racingjunk.com: Official classifieds of Velocity Femme
Fenge: Use code RACHEL10 for 10% off your order on all of their ergonomic furniture!
📱 Connect with Marie:
Facebook: https://www.facebook.com/AmbassadriceFREMAW/ Instagram: https://www.instagram.com/mariesoleillabelle/ Linkedin: https://www.linkedin.com/in/marie-soleil-labelle-051a85197/ Website: https://mariesoleillabelle.com/en/ Website en Français: https://mariesoleillabelle.com/
 
📱 Connect with Rachel: Instagram: https://www.instagram.com/velocityfemme
Facebook: https://www.facebook.com/velocityfemme
Linkedin: https://www.linkedin.com/in/rachel-thornhill/
 

Wednesday Apr 17, 2024

In this solo episode, Rachel Thornhill discusses the importance of not being afraid to sell yourself when building a personal brand. She emphasizes the need for confidence and realistic goals to achieve success. Rachel also talks about the role of analytics and insights in understanding audience engagement and conversion. She encourages women in motorsports to be authentic and share their personal stories, as it helps build connections with their audience. Rachel announces her plans to expand her media company to support all women in sports to help be part of the solution of closing the gender pay gap.
💎 Resources
VIP Section Newsletter: https://velocityfemme.ck.page/vip
 
💖 Brands We Love:
Racingjunk.com: Official classifieds of Velocity Femme
 
📱 Connect with Rachel: Instagram: https://www.instagram.com/velocityfemme
Facebook: https://www.facebook.com/velocityfemme
Linkedin: https://www.linkedin.com/in/rachel-thornhill/
 
 

Monday Apr 15, 2024

In this episode, I interviewed Kylie Glick, a 13-year-old junior late model racer from Northern California. Kylie comes from a racing family and is the first female in her family to race. She shares her early racing experiences, including starting with go-karts and transitioning to quarter midgets. Kylie talks about her recent transition to late models and the differences between dirt and asphalt racing. She also discusses her long-term goals of racing in the NASCAR Cup Series and the importance of physical fitness in racing. The conversation covers various topics related to exercise, physical fitness, and nutrition in the context of race car driving. It highlights the importance of staying physically fit and maintaining a healthy lifestyle for race car drivers. The discussion also touches on the challenges of racing in extreme weather conditions, such as heat and humidity. Additionally, the conversation explores the community aspect of motorsports and the strong bonds formed within the racing community.
💎 Resources
VIP Section Newsletter: https://velocityfemme.ck.page/vip
Kylie’s Merch: https://shop.kylieglick.com/ - use promo code racewife
💖 Brands We Love:
Racingjunk.com: Official classifieds of Velocity Femme
Fenge: Use code RACHEL10 for 10% off your order on all of their ergonomic furniture!
📱 Connect with Kylie:
Facebook: https://www.facebook.com/KylieGlickRacing/ Instagram: https://www.instagram.com/kylieglickracing/ Linkedin: https://www.linkedin.com/company/kylieglick/ Youtube: https://www.youtube.com/channel/UCLDsFncPESwNzJ0PEZwCX3Q Website: https://www.kylieglick.com Shop: https://shop.kylieglick.com/ Tiktok: https://www.tiktok.com/@kylieglickracing
📱 Connect with Rachel: Instagram: https://www.instagram.com/velocityfemme
Facebook: https://www.facebook.com/velocityfemme
Linkedin: https://www.linkedin.com/in/rachel-thornhill/

Wednesday Apr 10, 2024

On this episode of Velocity Femme, I replay one of the past episodes about women in motorsports needing more sponsorships, brand deals, and funding period! I break down some of the women in NASCAR and how they struggle with funding even at the top level so we can only imagine how it is in smaller racing organizations and the grassroots level.
💎 Resources
VIP Section Newsletter: https://velocityfemme.ck.page/vip
 
💖 Brands We Love:
Racingjunk.com: Official classifieds of Velocity Femme
 
📱 Connect with Rachel: Instagram: https://www.instagram.com/velocityfemme
Facebook: https://www.facebook.com/velocityfemme
Linkedin: https://www.linkedin.com/in/rachel-thornhill/

Monday Apr 08, 2024

On this episode of Velocity Femme, I interview Anna Vinson aka Anna On Roads, a car enthusiast and content creator. We discuss Anna's background, her love for cars, and her journey as a content creator. We also touch on the differences in driving practices between countries. The conversation highlights the passion and joy that comes from pursuing a career in a field one loves.
Sis, it’s time for you to take center stage and get that sponsorship bag! 💰
Our motorsports marketing kingdom will fix your crown so you can secure your bag! We have the tools you need for a sustainable racing career. Check out our services here and reach out to Rachel via email to help you build an impactful campaign!
💎 Resources
Velocity Femme Fund: https://velocityfemme.ck.page/products/velocity-femme-fund
VIP Section Newsletter: https://velocityfemme.ck.page/vip
💖 Brands We Love:
Racingjunk.com: Official classifieds of Velocity Femme
Fenge: Use code RACHEL10 for 10% off your order on all of their ergonomic furniture!
📱 Connect with Anna:
Facebook: https://www.facebook.com/annaonroads Instagram: https://www.instagram.com/annaonroads/ Linkedin: https://www.linkedin.com/company/anna-on-roads/ Youtube: https://www.youtube.com/annaonroads Website: https://annaonroads.com/ https://www.carmatch.pro
📱 Connect with Rachel: Instagram: https://www.instagram.com/velocityfemme
Facebook: https://www.facebook.com/velocityfemme
Linkedin: https://www.linkedin.com/in/rachel-thornhill/ Email: rachel@racewifeunfiltered.com
🎙️ Velocity Femme is proudly produced by Lune Femme Media.

Wednesday Apr 03, 2024

Besides working on your race car and racing, what should you do to build your brand in the racing season or off-season? If you’re unsure, I touch on a few things you could do to help you build your personal brand in this episode.
Sis, it’s time for you to take center stage and get that sponsorship bag! 
Our motorsports marketing kingdom will fix your crown so you can secure your bag! We have the tools you need for a sustainable racing career. Check out our services here and reach out to Rachel via email to help you build an impactful campaign!
💎 Resources
Velocity femme Fund: https://velocityfemme.ck.page/products/velocity-femme-fund
VIP Section Newsletter: https://velocityfemme.ck.page/vip
How to live a slow feminine lifestyle when you’re not in the fast lane: https://open.spotify.com/episode/7HYhEJlGojP7swSOReH0kG?si=c3a7306d302849f9
Creating a self-care ritual that will set you up for success: https://open.spotify.com/episode/3bJBRdY3wkDYLIBH4MEwOi?si=fde475b0327842b7
Healing your inner child through written word with Christine Virgin: https://open.spotify.com/episode/6vWoDBJ5Y8I8oiCs6In7e2?si=3c9ed31689644ff4
Women in Motorsports Mental Health Awareness: https://open.spotify.com/episode/23uNX0pBGgmkmUMmDTJvKR?si=dcc200de68b94ab6
Breaking the good girl myth: Release your inner Baddie: https://open.spotify.com/episode/43kyMM3X0wd715KrNrYiOv?si=6603ea06e10c42c7
💖 Brands We Love:
Racingjunk.com: Official classifieds of Velocity Femme
Fenge: Use code RACHEL10 for 10% off your order on all of their ergonomic furniture!
📱 Connect with Rachel: Instagram: https://www.instagram.com/velocityfemme Email: rachel@racewifeunfiltered.com
🎙️ Velocity Femme is proudly produced by Lune Femme Media.

Monday Apr 01, 2024

In this episode of Velocity Femme, I interview Taylor Hagler, an IMSA driver, about her background and career in racing. Taylor shares her unique journey from being an equestrian show-jumping competitor to becoming a race car driver. She discusses the challenges and progression of her racing career, including her accomplishments as the Michelin Pilot Challenge TCR champion. Taylor also talks about her future plans in racing and her desire to race in WEC. The conversation also touches on the challenges of sponsorship and the role of social media in the racing industry, particularly the need to balance personal and professional life on social media platforms like Instagram and LinkedIn.
Sis it’s time for you to take center stage and get that sponsorship bag! 💰Our motorsports marketing kingdom will fix your crown so you can secure your bag! We have the tools you need for a sustainable racing career. Check out our services here and reach out to Rachel via email to help you build an impactful campaign!
 
💎 Resources
Velocity femme Fund: https://velocityfemme.ck.page/products/velocity-femme-fund
VIP Section Newsletter: https://velocityfemme.ck.page/vip
 
💖 Brands We Love:
Racingjunk.com: Official classifieds of Velocity Femme
Fenge: Use code RACHEL10 for 10% off your order on all of their ergonomic furniture!
 
📱 Connect with Taylor:
Facebook: https://www.facebook.com/taylorhaglermotorsport Instagram: https://www.instagram.com/taylorhaglermotorsport/ Tiktok: https://www.tiktok.com/@taylorhaglerms X: https://twitter.com/taylorhaglerms Website: https://taylorhagler.com/
📱 Connect with Rachel: Instagram: https://www.instagram.com/velocityfemme Email: rachel@racewifeunfiltered.com
🎙️ Velocity Femme is proudly produced by Lune Femme Media.

Wednesday Mar 27, 2024

On this episode of Velocity Femme, I take my 20 years of experience in digital and traditional marketing in the corporate world to the motorsports world! You can call me your Motorsports Marketing Highness because I’m passionate about helping women in motorsports and this Queen is gonna make sure that you get that sponsorship bag!
So I’m here to talk about 5 things you need to do to be able to start getting that sponsorship bag.
Sis, it’s time for you to take center stage and get that sponsorship bag! 💰
Our motorsports marketing kingdom will fix your crown so you can secure your bag! We have the tools you need for a sustainable racing career. Check out our services here and reach out to Rachel via email to help you build an impactful campaign!
 
💎 Resources
Velocity femme Fund: https://velocityfemme.ck.page/products/velocity-femme-fund
VIP Section Newsletter: https://velocityfemme.ck.page/vip
 
💖 Brands We Love:
Racingjunk.com: Official classifieds of Race Wife Unfiltered
Fenge: Use code RACHEL10 for 10% off your order on all of their ergonomic furniture!
📱 Connect with Rachel: Instagram: https://www.instagram.com/velocityfemme Email: rachel@racewifeunfiltered.com
 
🎙️ Race Wife Unfiltered is proudly produced by Lune Femme Media.

© 2024. Lune Femme Media.

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